Blog---BSP,Portal site and SNS who win,who lose?

Mentioning blog,it can't without three terms,BSP,Portal site and SNS.

BSP is short from Blog Service Provider,Blog service provider's role is to provide writing blog for the blog space and the corresponding technical support, greatly simplifies the process of building blog to promote the development of the civilian media.

Initially the portal site is to provide search engines, directory services, but later as the market competitive increasingly , the portal had to quickly develop a variety of new types of business, hoping the many categories of businesses to attract and retain Internet users, such as the blog service is now a popular service for many portals. All the world's major portal sites involved in a blog service, some well-known are Google, Yahoo, MSN, AOL, Some well-known domestic Sina , Sohu and so on.

SNS(Social Network Site)namely, "social Web" or "social net." Such as the some well-known Facebook, Myspace, some domestic networks such as well-known xiaonei.com (now renren.com), Kaixin.com, the original village, and so on.

As the name suggests,blog means a web diary, after several years of development, the blog platform and technology has undergone tremendous changes with the emergence of different business models.Not only the BSP model, but also a docking model of the portal, and there is a new community model of the SNS network. For the different models operating under the blog, which one is better?

一.Portal goes into the mainstream, the BSP faces reshuffle

Often feel a blog become an island?

Blog platform technology of low-threshold makes the blog has become a popular Internet service, With the involvement of the portal and traditional networks,the flow of opening state of BPS site has been diverted further. In fact,from the traffic ranking, number of users or on the activity percentiles of community, professional blog sites have been in a disadvantage, according to Baidu and Ereli's investigation, the top 10 of the blog site, the portal have occupied more than half.

In the war of BSP and the portal site blog , the former is being defeated because of the lack of adequate funding chain and service model.The portal blog portal flow because of its advantages and its easy integration services, has been more and more popular in the users, the portal's resources is a direct benefit to attract blog users, such as Sina news advantage, NetEase e-mail information, Baidu and Google's search advantage, etc.,that is why I am not optimistic about BSP.

With the involvement of the portal, the blog which as a new round of economic blue ocean of Internet may again become a highly competitive bloody Red Sea. With the Web1.0 era's accumulation of portal users and the massive wealth of Internet resources,portal sites gradually gain the upper hand in the blog competition, professional blog site's survival space was severely compressed.

二.Blog site will eventually become a sub-function of SNS, that is a trend.

When Sina blog became into sina space, when the Netease blog appeared individual-centered, we can see these changes, those greetings, gifts, grab a parking space, friends trading and other small applications continue to appear in the SNS and the blog, Therefore, the blog of the development of SNS is an inevitable trend.

Another reason that blog can not survive is that SNS popularity, Facebook, Myspace,renren,kaixin, love, apartments, etc. The professional SNS sites, attracting a large number of Internet users. Different from traditional blog in the SNS, The main purpose of the users is to conduct social activities, while writing a blog is a kind of sharing and social tool, and integration of SNS in the wide range of applications, satisfying users for personalization and interactivity requirements, and through which the shuttle in the SNS application met all kinds of friends for sharing, reading, friends, etc., SNS users to meet the needs of self-creation ...on the current state of Internet terms, BSP should continue to provide blog services and out of the crisis, the only way is toward SNS.

The emergence of SNS has changed a lot of Internet users' surfing habits, as the occasion of the birth of blog, people would always curious and fresh about new things. When we found out that updating a diary in SNS is easier to demonstrate the value of communication, no doubt it is considerablt pressure of survival for the operation of the BSP. However, in the Internet circles, everyone's head is always filled with a "business model", when a new field and the industry is not mature, and what about its commercial value and operational models have been talking up.

User-generated content, emphasizing interaction and personality of the new media has become the direction of Internet's future, while traditional media have also stepped in the new wave of media,in order to be able to compete in the new media, to occupy a position of initiative. However, under the background of the established social networking as the core of the social networking, once as a pilot of Web2.0,the blog has met with cold, content and profitable model are becoming barriers to prevent its further development. Return to calm from the hustle and bustle, the entire blog industry needs a deep reflection and strategic transformation, the blog can survive from the cold winter to the bright spring of security, this may be a most worth looking forward battle of the internet new media war.